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WPP launches innovation unit GroupM Next

, MediaCom, Mindshare, MEC and Maxus.

Test our rivals' tablet claims, says Future as it publishes T3 data

was reiterated by his boss, advertising director Malcolm Stoodley, when MediaCom's Chris Priest pointed out ...

News analysis: Will the UK and Ireland warm to Netflix?

and implementation team at MediaCom thinks that targeting a key audience of home users with next generation audio ...

Goviral appoints Adam Boast as UK managing director

Boast joins from Smartclip, the video ad network, where he was commercial director for just over two years. Prior to Smartclip he was at MediaCom for 11 years, where he was most recently head of trading at board director level. Boast replaces Luke Aviet, who in April was appointed managing ...

Sector analysis: cinema gears up for social networks

the exposure. Activity planned by the channel's retained media agency MediaCom, Digital Cinema Media (DCM ... at MediaCom and head of cinema, understands the barriers for brands, but thinks that the industry has to pull ...

The Big Digital Debate: How to create value from digital

. In the past 20 years, Rubins has worked at Carat, MediaCom and MediaVest, spending the last nine years at PHD ...

Google's YouTube to let users choose ads with TrueView

with view-through rates ranging from 20-70%. In the UK, GroupM s MEC and MediaCom are among the first ... countries soon. Daniel Brown, associate director at MediaCom, said: "We were excited by the idea of only ...

The Big Digital Debate: The Panel

agencies, as well as enjoying stints at Carat, MediaCom and MediaVest. He has spent the last nine ...

EA takes over VirginMedia.com for EA Sports Active 2

promotion, which was planned and bought by WPP media agency MediaCom, will appear on every page ... planner at MediaCom, said: "Hijacking the site with the highly impactful creative allows us to push the EA ...

Telegraph launches free iPad app with Audi

MediaCom. Creative was by Bartle Bogle Hegarty. Eve Tyers, national communications manager of Audi UK ...

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