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Entertainment: Lappset happy with angry approach

By John Owens, 24 May 12, 09:00

for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish ... Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... . Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

by its Minimized frame, maximized 3D specification. The 3D cinema ads will run until August ...

Gavin Devine takes reins at MHP as Sacha Deshmukh steps down

By Alec Mattinson, 24 April 12, 01:01

Devine will take control of the Engine-owned agency on 1 May, while Deshmukh will continue to work alongside Devine to support a smooth transition before leaving in the autumn. Deshmukh commented: I have always been a believer in the maxim that the art of living rests in a fine balance of hanging ...

Murdochs expected to take a back seat at News Corporation in future

By Arif Durrani, 03 April 12, 03:20

situation, the family has to maximize its wealth, which has been tied in the businesses it controls ...

Birmingham Science Park Aston appoints Charlotte Crossley

By Hannah Crown, 09 March 12, 05:35

Charlotte Crossley has been appointed from working as a director at Birmingham comms agency Core. She has been brought in to develop strategies to promote the park s maxim of innovation through partnership . Crossley called her move an exciting opportunity to help drive the city s knowledge economy ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

,000. But the 'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ...

Google partners TalkTalk in largest UK deal since £244m Admeld

By Sarah Shearman, 06 March 12, 11:00

strategy and maximize the value of each of their impressions." According to comScore, TalkTalk received ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

on their spending sprees. Elsewhere, companies such as Trippy are maximizing the value of the recommendation ...

Google bolsters finance site with real time LSE data

By Sarah Shearman, 22 February 12, 09:10

is not exclusive with Google and the data could be extended to other providers. Maxim Edelman, strategic ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 05:00

to deliver the insights we need to maximize our global media investments." ...

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