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The Economist develops ad network Ideas People
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
SAS moves into real-time bidding arena
, display or other digital media, will be critical for publishers as the digital ad market continues ... , in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...
Nick Ellsom leaves PHD for OMG's Annalect
years as trading and operations director at Annalect s markets division, returns to PHD in March. She ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.
AOP SUMMIT 2011: Data traders express desire for common frameworks
who are in the market for iPad at a certain moment and the whole premise of programmed media buying ...
Emap picks data specialist as chief executive
on to become global product leader at Experian Marketing Services. Irina Hemmers, chairman of Emap and a ...
Channel 4 in 'multimillion' pound data and CRM investment
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... marketing specialist Dunnhumby and joins from ClearCell. All the new appointments form part of the team ... will further strengthen our long-term position in the ad market." ...
Mail on Sunday targets NotW readers with major DM push
the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers. Other rival mid-market titles, such as the Daily Star ...
Yell profits drop as print revenues fall 18%
-generation. Mike Pocock, chief executive of Yell Group, said: "In the face of ongoing tough market conditions, we ... to the market, increasing consumer usage and increasing revenues. "Our market positions in print remain ... market and some 10 times larger than the segments of the print market Yell traditionally addressed ...
Reader's Digest UK launches direct marketing venture
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios ... The magazine publisher has launched the company to provide an end-to-end direct marketing solution ... of Reader's Digest and plans to recruit a new managing director. Direct Marketing Partners will have ... and billings as a "one-stop shop". A spokeswoman for the company said: "Managing direct marketing campaigns ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
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- £75000 - £85000 per annum + 50-60% bonus + equity, London
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- £50000 - £70000 per annum + £50000-£70000, London
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