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The Economist develops ad network Ideas People
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... at Applebee's in Borough Market, and the weekend begins. ...
Hub Digital Networks launches into digital out of home sector
board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ... in the four-star market, such as InterContinental Hotels Group, Marriot and Sofitel, allowing access ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
" with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ...
LinkedIn steps up mobile strategy with iPad launch
, LinkedIn is working towards attracting greater marketing spend to the service by promoting ...
Eric Newnham invests in Blis Media
market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...
Hiscox becomes first UK brand to use AdCastPlus platform
Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across ...
DMGT acquires international digital recruitment business
strategy in action. "We seek out and acquire market leading businesses with strong positions in rapidly growing international markets. "We have a strong culture of entrepreneurial management and like ...
Yahoo chief calls for 'tenacious sales execution'
is still searching for a chief marketing officer but has appointed Penny Baldwin as interim leader for its corporate marketing and communications teams. The chief product officer Blake Irving is leaving ...
WPP launches innovation unit GroupM Next
of that usage on brand marketing. GroupM Next will be headed by Chris Copeland, chief executive of GroupM ... and addressable media markets. "Our goal is to create an active partnership across GroupM and our clients ... marketing offering for GroupM agencies. Tilds joined Mindshare in 2007 to lead digital media operations ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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