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Large-scale NFC ads trial gets 3,000 people to interact
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...
DMGT'S national and regional titles axe nearly 600 jobs
that Mail Online the market-leading national newspaper website continues to perform strongly ...
Future plans new launch as iPad sales hit £3m
of its titles for new markets, such as the TechRadar title, which has been customized for the US market ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
media technologies and will be a "big" hit in the media market, while data will play an increasingly ... and asked questions such as "What are the implications of a more data-focused and less research ... believes will be successful in the market. In particular, Fletcher focused on Zeebox, an app which ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...
RAJAR Q1 2012: Views from the radio advertising buyers
buyer, UM London "The commercial market remains buoyant with notable performances across ... ; TalkSport remains strong in the market; and a solid performance from the GMG brands. "Although 90 ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ...
Eye releases study on neuro effects of outdoor media
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured ... study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... to influencing future buying behaviour. The research found that across the range of neuro responses, responses ...
NEWSPAPER ABCs: The i stalls after seven-month stellar run
The i reported a circulation of 271,648 in April, down 0.78% on the previous month. The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers. The Easter period also appeared to impact the rest of the newspaper market. The mid-market ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
reflected the strong performance in the US and resilience in key markets such as France and Germany (single ... European markets. Transport revenues, including poster sites in rail stations and airports, were 203.5m ... advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...
ITV revenue rises 13% in Q1 despite ad income dip
ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue ... quarter of 2012, down 1% year on year, which ITV said was in line with the market. When taken together ... the businesses and reduce its dependence on the TV spot market in August 2010. Crozier said: "We continue ... down 1% in Q1. While the underlying television advertising market continues to be broadly flat, we ...
Clear Channel Outdoor losses widen as UK billboard revenue declines
of nonconsolidated affiliates, gain on marketable securities, interest expense, other operating income, depreciation ...
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