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Government warned on reliance on food industry in obesity fight
the industry on board. And public health campaigns of this significant magnitude are not sustainable ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
to be in that order of magnitude, if not bigger. Do you fear the Jubilee could be overshadowed by the Olympics ...
UBS in 'tight-lipped' approach to Kweku Adoboli rogue trader story
such as ratings agencies, academics and other commentators to fill the vacuum. In a crisis of this magnitude ...
Mark Jackson, Lucre: Every interaction is critical
An incident I witnessed recently has made me think hard about the real nature of corporate reputation. It wasn't a crisis of the magnitude of BP or the News of the World. It wasn't even a poor set of financial results. It was simply the actions of a company employee. The receptionist at a client ...
Spots v Stripes: Cadbury versus the critics
in the last seven months. "As with any campaign of this magnitude, ambition and duration ...
Chris Woodcock, College Hill: Risks rise in the boardroom
Question: How many disasters does it take to convince a board to embrace proactive risk management in its corporate reputation and strategic business planning? Answer: Many more, of much greater magnitude, than you might imagine. But the good news is that, at last, things are changing ...
Rod Clayton and John Evans, Weber Shandwick: Boosting the digital arsenal
things. 9/11 brought home the magnitude of tragedy and showed how valued comms are by those who receive ...
Coca-Cola extends support for Red Cross
this era of increasing natural disasters, imagine the magnitude of what we can accomplish together ...
Opinion: From our Readers - Oil and gas giants take a caring stance
of greater magnitude than BP's Gulf of Mexico disaster. However, Chevron's ability to learn from BP ...
Harry Potter film gets outdoor push
been a particularly complex special build to create, in keeping with the magnitude of the film ...
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