Search Results for: Magnitude
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Media choice - Corrie provides backbone of the ITV story so far
The BBC's then director general, Lord Reith, described commercial TV as "a potential social menace of the first magnitude", while in parliament one MP stated that advertising on ITV would be "propaganda for beer, pools, pills and patent medicines". No mention of annoying ringtones though. ITV's first ...
Balance of power set to change in radio market
in the UK. The last time a deal of this magnitude was struck was in 2003 when SMG sold its three Scottish ...
Will WPP deal leave the smaller global players facing the chop?
of view, Havas should not have been looking at a deal of the Grey magnitude,” he says. “It was doomed from ...
Agencies need protection
Advertising and marketing agencies need to protect themselves. Increasingly, buyers in your clients’ organisations are realising the magnitude and importance of advertising and marketing spend, so professional purchasing tools and techniques are being applied to advertising and marketing services. Because ...
Emap looks attractive as equity groups tune into UK radio
market say a deal of this magnitude would be an achievement to pull off but is plausible. This is because ...
The 'crisis' outwieghs effects on advertising
In the aftermath of a tragedy of the magnitude of last week's events in New York and Washington, everything else seems a little trivial at the moment. The language of business journalism also seems often wildly inappropriate. How many times in the first eight months of this year had I ...
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