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MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi
The Sun plans Euros and Olympics assault
, online, and across social media networks. Painter said: "The Sun continues to fuel more conversations ...
Are you suffering from a digital eating disorder?
your dishes on social-networking sites. I may well be a boring lunch companion, but I am not alone in this experience; social networks are awash with photographs ranging from the sublime to the eye-wateringly mundane. There is no doubt that the volume of visual content on social networks is growing at a phenomenal rate. More than 1 ...
Everything Everywhere and Stagecoach trial mobile contactless fares
The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones. The trial will run for three months. If successful, the technology could be rolled out wider across bus ...
Mindshare retains Unilever media buying in the US
the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles ...
Campaign Viral Chart: Nike interactive ad nets first place
issues with Twitter's API, shares from the social network were not included in the count ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
Jaguar steps up social media strategy to boost innovation
strategy on the social networking site, while Ford said it would be boosting its Facebook activity. ...
Facebook 'plotting ad-tracking system'
According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...
The changing face of music tie-ups
that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ...
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