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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry

Brand MAX, the two-day summit and networking event for senior marketers, will feature the biggest names in global marketing and communications, brought together by Media Week and the Haymarket Brand Republic Group . BrandMAX will focus on every aspect of the marketing mix and how to optimise ROI ...

BrandMAX speaker preview: Kassan looks at the future of media and technology

BrandMAX , the two-day summit and networking event for senior marketers, brings the biggest names in global marketing and communications together. This year's event is run in association with JWT ... are more content-focused than ever. As Coca-Cola shows, they are a network and they are in the content ...

My Media Week: Jason Dormieux

meeting with MEC's head of interaction in Slovakia. It amazing to see how the MEC Interaction network ...

TV advertisers pay record prices for Oscar glamour

in 'Black Swan'. 'The Social Network', about the rise of Facebook and its controversial birth ... network ABC is expected to make up to $80m ( 50m) from the event, and the price of this year's ad spots ...

Omnicom strengthens Google ties with global partnership

the advertising network to help Omnicom purchase ads more easily on Google s ad exchange. The internet firm ... is allowed to work with other advertising networks; both WPP and Publicis group have long ... , Mediaedge:cia, Mindshare and Maxus, still spends more than any other any network on Google sites across ...

Clients do not see growth potential in Western Europe, admits Sorrell

.8% in the first five months of the year, according to a trading update at the advertising network's annual general ...

MediaCom expands presence in Middle East

The decision will mean the creation of a larger media network with combined operations in Beirut, Riyadh, Casablanca and headquarters in Dubai. Media Insights is partially owned by Grey Global ... (Mena) chief operating officer, will now lead the MediaCom Mena network from Dubai, reporting directly ...

Comcast appoints new EMEA ad sales director

, The Style Network and The Golf Channel. ...

PPA Conference 2010: Bauer shifts away from ad-funded models for online brands

networks, paid-for-content, the role of consumer data, and the role of mobile in the fast-changing digital ...

Apple's profits surge by 90%

network providers, including Vodafone in Britain. Earlier this month, Apple said it was delaying ...

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