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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more ... The Ideas People network is run by a business unit the magazine publisher launched two years ago ... offering. The network was assembled by asking The Economist readers what other online publications ... vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks ...
European Commission slams Facebook privacy changes
LONDON - European Commission advisers have slammed Facebook, accusing the social network site ... networking site's default setting "unacceptable". Facebook was told to have default settings that guaranteed ... s suggested use of pseudonyms on social networks. "Facebook has always been based on a real-name culture ... , at last month's PPA conference . Christian Hernandez admitted the social networking site had "not done a ...
Dating site tests geo-targeted mobile ads
The campaign will allow the online dating service to target users based on their real-time location and serve more relevant ads. Banner ads will run across Google-owned mobile ad serving company AdMob's network of websites and apps to drive Londoners looking for love to the dating site. Brett ...
BSkyB drops publications of Sky Sports and Sky Movies magazines
relationship with the Haymarket Network by bringing its publishing duties in-house. ...
VCCP Search lands Sage search account
as enhancing brand and reputation management. Other VCCP clients include mtv.co.uk, Dyson, Fortnum Mason ...
Blyk partnership with Orange to signal end of free mobile credit model
LONDON - Blyk, the ad-funded mobile network, has formed a new partnership with Orange UK ... to Orange's network or stay on the ad-funded model. Marc Overton, vice-president of wholesale, business ...
CBS uses TfL data to target summer revellers
centres. Brands also get 10 LCD screens at key Underground stations across the network as soon as the Met ...
WPP agencies to link with Microsoft for online brand-building study
LONDON - WPP Group, parent to media agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus
Gregory resigns from Blyk
LONDON - Blyk, the ad-funded mobile network, is parting company with UK chief executive Shaun
Redwood sells stake in Canadian operations
agency network BBDO. Redwood UK chairman Christopher Ward said: "Our joint venture with the two co ... flexibility in the way we service global clients." "The Omnicom agency network provides an attractive ...
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