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Sony partners Blinkx to expand video content
Sony has partnered with video search engine Blinkx to give users of its internet-enabled home ... different video channels. The app is available on devices including Bravia televisions, Blu-ray disc ... from world sports, while popular will comprise an editorialised round-up of the most popular videos ... with 720 content partners and has indexed over 35 million hours of video and audio content. Content ...
WWE hands Collective its display and video ad sales account
and video, as it moves its strategy more towards video content. ... Collective already handled ad sales for WWE's video content, but will now also take responsibility ... an awful lot of money in getting the new website launched for Wrestlemania. It's very video ... that will include mobile and over-the-top content." WWE will seek to create exclusive short-form video content ...
Google improves reporting for video campaigns in AdWords
Google is improving its video ad campaign reporting with the launch of AdWords for video for all ... , brings the reporting of video campaigns run on YouTube and the Google Display Network into the same ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers ... and their click-through rates will be higher." Nasr claimed the most innovative aspect of AdWords for video ...
Adap.tv automates upfront online video ad buying
Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future ... for video advertising, unlike in display advertising where it charges sellers a percentage per impression ... quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit for video. That's not video for us, video is pre-roll. The experience has to be TV-like, especially when ...
VIDEO: Public reaction to The Sun on Sunday
major marketing push is expected in the coming weeks. Video produced by Sarah Johnson and Ben Hall ...
Madonna video to premiere on Clear Channel screens in world capitals
Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February ... radio stations in the US, as well as its billboards. At 2pm today (9am Eastern Time), the full video ... of stations, through a partnership with Clear Channel. The music video includes a bar scene that features ... , chief executive, Clear Channel UK, said: "The global launch of Madonna's new video using out ...
YouTube users stream four billion videos every day
YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour ... The number of videos being viewed every day around the world has increased 25% from eight months ago. Google has not broken out how many of these videos are monetised through advertising. Its most recently available statistics, from February last year, showed that three billion video views per week were ...
MSN UK makes iPad debut
Microsoft has rolled out MSN UK on the iPad, following a major relaunch of the online news ... access to its Hotmail and Messenger products. The app has the look and feel of the MSN UK website ... of ad formats for brands, including video pre-roll, banner placements, and content sponsorship. However, there are no advertisers at launch. Peter Clifton, MSN's executive producer, said: "We want to bring our audience ...
Collective launches premium video RTB marketplace
A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from ... single point of access through a web interface to a range of pre-roll video ad inventories, exclusively ... . Jamie Estrin, director of Collective Video, said: "Our marketplace gives advertisers and agency partners ... t see it as a low cost entry to buy video in the UK. "RTB pricing is controlled by supply and demand ...
MSN relaunch to help content 'punch its weight'
Microsoft is relaunching MSN UK, its online news and lifestyle portal, to give it a greater focus ... and lifestyle. Video will no longer be a channel in its own right but will underpin these channels. MSN ... . It will not trump editorial but supports it, giving us a flavour of what is trending," said Clifton. MSN has ... the editorial team is working very closely with sales to ensure the new MSN offers brands greater opportunities ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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