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Large-scale NFC ads trial gets 3,000 people to interact

-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...

AA reports UK ad spend lifted 2.7% in 2011

Online advertising, including search, display and video, now commands the lions share (29.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns too, with adspend up 1.9% in 2011 to 4.16 billion, representing 25.8% of total UK spend. TV spend ...

UKOM ditches Nielsen for comScore to handle online measurement

and video advertising alongside the ever-growing search market. More than 70 media owners and agencies ...

Test our rivals' tablet claims, says Future as it publishes T3 data

video cover-wrap got 11,800 unique views, an average dwell time of four minutes, and more than 4 ...

YouTube users stream four billion videos every day

YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour ... The number of videos being viewed every day around the world has increased 25% from eight months ago. Google has not broken out how many of these videos are monetised through advertising. Its most recently available statistics, from February last year, showed that three billion video views per week were ...

ZenithOptimedia upgrades UK advertising outlook for 2011

for YouTube and Facebook, and is being propelled by increasing VoD (Video on demand) activity. Jonathan ...

Radio is the most common way people listen to music, research claims

formats including MP3 players, TV music channels, and internet video sites such as Vevo, according to new

Competition Commission consults on BSkyB's grip on movies

+ standard video on demand content. The second remedy would require Sky to publish the expiry dates of its ...

STV suffers pre-tax losses of £6.5m after ITV legal spat

to the network programme budget. STV retaliated with a counter claim for 35m in relation to video ...

Most young men get their news online, says survey

their computers to download or stream movies, with a further 5% watching via video-on-demand sites. Drew Lubega ...

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