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West Brom replaces Bodog with Zoopla

The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT) begins on June 1 and will run at least until the 2014/2015 season. The move marks Zoopla's first major ...

Aurasma head Martina King departs amid HP turmoil

and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...

Mindshare retains Unilever media buying in the US

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Pepsi Max unites football and music stars in Facebook app

cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Think BR: What brands can learn from start-ups

. The initiative nurtures bright young start-ups but is not a mere act of benevolence. The Wayra programme gives O2 ...

Lessons from The GREAT Campaign

trying to talk to each other was rather initially amusing, but ultimately rather depressing.

From 1930s 'Brand Man' to today: the evolution of the brand manager

to just this: fleshing out the full possibilities of core brand positionings and initiatives such as 'Live ...

Public Sector: British Council seeks help for Going Global

agencies competing for the brief, for which the initial deadline for contact is 13 June. ...

Lufthansa introduces Berlin routes

, Birmingham, student marketing initiatives across the two universities campuses and social media activity ...

The changing face of music tie-ups

initiative, 'Live for now', includes an interactive digital platform that pulls in the latest trending topics ...

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