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Hyundai replaces Sanyo as Piccadilly Circus advertiser
an initial five year contract for the site, although this has not been confirmed. Panasonic's decision ...
BrandMAX speaker preview: Kassan looks at the future of media and technology
with speakers at the event, Michael Kassan, former President/COO and vice-chairman of Initiative Media ...
United Business Media takes £19m hit on The Publican
products and services. Initial trading in 2011 is encouraging and we are cautiously optimistic about our ...
FT launches combined audience metric
paid-for circulation initiative follows the recent launch of the Financial Times Average Daily Global ...
MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls
man research. I think initiatives like this show that publishers are really looking seriously ...
Murdoch aims for £30m a year from new ad deal
commercial initiative across its tabloid brands, The Sun, the News of The World, and its quality titles
Initiative hires Bentall to boost direct offering
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct ... and TGI Fridays, and will report to Chris Wright, head of broadcast at Initiative. Bentall joins Initiative from MediaCom Direct where he spent seven years and, most recently, worked on the T-Mobile and Great Ormond Street accounts. He said: "I m looking forward to bolstering Initiative's client offering ...
Enders predicts 10% uplift in TV advertising revenues
and Initiative, forecast that TV ad revenues will rise by 3.5% this year, as opposed to the 4.3% dip ...
Amscreen to promote HMV ticket service in-store
Amscreen's signage units will initially be installed in 27 stores across the UK, including the retailer's London flagship in Oxford Street, with a future nationwide rollout to follow. The screens will carry information on upcoming concerts, gigs, festivals and events, and will advertise ticket ...
MySpace links up with Fremantle for online drama
product placements have. Freak is the latest online content initiative by News Corp-owned MySpace ...
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