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Sector Analysis: Magazines
's these initiatives that prove our understanding of how the sector is evolving ...
James Murdoch steps down from News International to focus on TV
Corporation s international television businesses and other key initiatives across the company." Follow ...
Cosmo still feisty at 40
, and backed by a TV campaign created by Saatchi Saatchi, it made an immediate splash with an initial print ... and also a multi-platform project called The F Word an initiative designed to celebrate why it s cool ...
IPC launches major initiative to target 'Generation Y-Not'
Y-Not initiative will also be promoted to consumers through editorial content that will run across ...
Murdoch claims 3m sales for "fearless" Sunday's Sun
unclear. Even late last night, News International was still pointedly refusing to reveal what the initial ... and Vodafone. Alex Altman, chief executive of IPG s Initiative, applauded the "safe launch". He said: "It ...
Media Bitch's Diary 23 February
with their latest agency initiative. As the out-of-home specialist has just re-signed the deal to sell sponsorship ...
Saturday Sun cut to 50p to match Sunday edition
Media agency sources expect the Sunday edition to include advertising from O2, Virgin Media, EasyJet, Sky and Butlins. The company has set 50p as the regular cover price, as opposed to setting a cover price of 1 and selling initial issues at half price as industry sources had been told earlier ...
Media agencies welcome imminent Sun on Sunday launch
the dust has settled." Vanessa Doyle, head of press at Initiative , said ...
Initiative online head Schruers leaves for Essence
Head of online at Initiative David Schruers is leaving the company to take up the position of head ... , will take on a number of his responsibilities. Prior to Initiative, Schruers was digital account director ... time at Initiative, Schruers has worked for clients including Tesco, Hertz and Burger King. He leaves the agency tomorrow (21 February). Alex Altman, chief executive of Initiative had previously described ...
Sun on Sunday 'has potential to do massive numbers'
and it was distinctly News of the Screws-shaped. No Sunday paper has managed to hold on to those big initial reader ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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