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Success on digital platforms relies on risk-taking, says Initiative's Altman
an evolving digital landscape says Alex Altman, chief executive, Initiative, who added that media owners ... not necessarily work at a later date. Watch the full interview with Alex Altman, chief executive at Initiative ...
RAB readies 'major customer initiatives' for 20th celebration
initiatives designed to help advertisers and agencies get the most out of radio. The RAB launched in May ... the rich heritage of the RAB. "The two new major customer initiatives that we will launch at the event ...
Kevin Alavy steps up as MD of Initiative's sports intelligence unit
Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly ... As managing director of Initiative, Futures Sport + Entertainment (FS+E), Alavy will continue to report to Sue Moseley, worldwide director of research and futures. His promotion is recognition of FS ... . Alavy has been with Initiative for 10 years, prior to which he worked at MPG and at IBM. Initiative ...
IPC launches major initiative to target 'Generation Y-Not'
Y-Not initiative will also be promoted to consumers through editorial content that will run across ...
Initiative online head Schruers leaves for Essence
Head of online at Initiative David Schruers is leaving the company to take up the position of head ... , will take on a number of his responsibilities. Prior to Initiative, Schruers was digital account director ... time at Initiative, Schruers has worked for clients including Tesco, Hertz and Burger King. He leaves the agency tomorrow (21 February). Alex Altman, chief executive of Initiative had previously described ...
Initiative promotes Sarah Tsirkas to head of magazine brands
Initiative has appointed Sarah Tsirkas to head of magazine brands in a move that reflects ... years ago. Tsirkas worked for media agency The Allmond Partnership before joining Initiative. She ...
JCDecaux buys Concourse Initiatives
JCDecaux, the outdoor media owner, has bought experiential marketing company Concourse Initiatives ... Concourse Initiatives holds experiential contracts for major train stations including the Network ... offer, which includes the London Underground. The staff working for Concourse Initiatives ... team on complementary business. Alan Greaney, chief executive of Media Initiatives Group ...
Media Week launches industry projects and initiatives
and initiatives. ... The new features and initiatives form part of Media Week s future plans for taking the brand to the next level and ensure the brand remains the home for everyone working in the media industry. Editor Jeremy King explained: "These new features, which will be implemented over the next couple of months ...
60 second Spot: Alex Altman, Initiative
Alex Altman, the new CEO of media agency Initiative talks to Media Week about the potential ... Media Agenda with... Alex Altman Click on the link above to watch the extended interview with Altman, where he talks about the challenges facing media agencies and how Initiative will keep up with the pace of change within the industry. ...
Initiative promotes Ireland MD to global role
Initiative has appointed Chris Rayner, the managing director of its Ireland office, to the newly ... , worldwide managing director of Initiative. It is not clear who will replace Rayner as managing director of Ireland, a role he has occupied since 2005. Before joining Initiative Ireland eight years ago, Rayner ... . Sabogal said: "Chris has played an integral role in the development of Initiative's communications ...
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