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PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
hundreds of millions of pounds in content and we want to get value back out of that. I'd define value ... agencies but all manner of agencies. I'd throw media auditors in there too because, like it or not ... someone to help us. There's no chance of us sacking our media auditors. PM: I'd agree with that ...
The Big Media Debate: why it's time for a new approach
out of that. I'd define value as in "value add", which is all the new and interesting things ... 're not only competing with media agencies but all manner of agencies. I'd throw media auditors in there too ... 's no chance of us sacking our media auditors. PM: I'd agree with that, but I am missing out on those ...
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