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ZenithOptimedia secures BBC Worldwide global media business
appointment comes as BBC Worldwide looks to drive significant growth outside the UK. The company hired I-Level ...
Will an eNRS prompt far greater spend online?
- Mark Creighton, managing director, I-Level The fact that the NRS is planning to produce online data ...
Royal Marines campaign pays off
Client: COI on behalf of CNR and the Royal Marines Agency: I-Level Lead planner: Tom Le Fanu We needed to remove preconceptions that potential recruits might have, presenting a different side ... , senior planner, I-Level Send case study suggestions to: harriet.dennys@haymarket.com ...
Word of Mouth - Academy Awards
into the imaginations of housewives the world over. Jam - i-level's social media unit - looks at the online chatter ... www.spreadingjam.com www.i-level.com / www.onalytica.com ...
Word of Mouth - old tradition versus new world?
Jam, I-level's social media unit takes a look at the changing practice of making New Year ... the traditional time for these, usually self-imposed goals, Jam - the social media unit of i-level - looked ... is calculated by analysing the structure of references between all participants in the debate. www.i-level ...
Evolve or die
out into new areas. Examples include digital media specialist I-Level, which last year launched a ... Orange. Mark Creighton, I-Level's managing director, says: "Services are broadening in line with the way ... ." I-Level's Creighton reckons the search specialists will find circumstances particularly challenging ...
I-Level appoints heads of search
LONDON - I-Level has promoted search directors Andy Mihalop and Jenny Kirby to lead its specialist ... of digital. Davie launched I-Level Search and expanded it to a 32-strong team from a two-person department. Mihalop and Kirby will report to Mark Creighton, managing director of I-Level. He said I-Level Search ... level. Mihalop joined I-Level as search director in March from DoubleClick Performics, where he ...
APA hires Davie for key digital post
LONDON - The Association of Publishing Agencies has appointed former I-Level executive Amanda Davie ... Davie has 10 years experience within the agency sector, working at WPP digital specialist Outrider and I-Level, where she was responsible for the launch of I-Level Search. The appointment of Davie comes as the APA launches a raft of digital initiatives aimed at promoting customer publishers as owners of branded ...
Word of Mouth - James Bond
With a record 50 million spent on product placement in the latest James Bond film Quantum of Solace, i-level's social media unit Jam investigates whether it's been worth the investment. Have brands such as Coke and Ford created buzz and will consumers now forever make the connection between these new piggy ...
Planet Media - A speed-read guide to the major developments of the week
, Northcliffe Media, Primesight, Mobile Marketing Association, LinkedIn, Google, I-Level, Five, Yahoo. ... -pronged attack to educate and work with agencies. I-Level wins Bayer work Digital agency I-Level has been ...
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