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ZenithOptimedia launches Live ROI positioning

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning ... The group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop ... , measuring performance and return on investment are more important than ever before. Steve King, global ...

Jazz FM to drop spot ads for one-day tour operator promotion

nationally via DAB and Digital Satellite TV through Sky Digital and Freesat, and globally via www.jazzfm.com. ...

Hyundai to give away Euro 2012 tickets with Absolute Radio

experience at the tournament in the Ukraine. "The football championship is one of the most popular global ...

Microsoft confirms launch of BBC iPlayer on Xbox

be rolled out globally. He said: "We do not have any announcements of the global launch of iPlayer today ...

Industry View: After the IPO, what next for Facebook?

in the industry four years ago when it lured Google's global online sales chief Sheryl Sandberg to join ... as they continue to expand their global footprint and grow to over one billion users. Andy De Groose ... globally. But one thing I admire hugely about Facebook is that it continually innovates ...

The Big Tablet Debate: The panel

. Most recently, he has been leading a global project for LG Mobile and working on strategic digital ...

Cadbury Dairy Milk to sponsor Glee on Sky1

itself with one of the best shows on global television across multiple platforms." Matthew Williams ...

BrandMAX preview: Gillespie and Jacobs on the media challenge set up by consumers' changing consumption habits

names in global marketing and communications, brought together by Media Week and the Haymarket Brand ... on or competing against global brands, the framework and tools to win. We focus on WHAT the characteristics of winning global brands are, and HOW to win in global marketing. Everyone attending will take away both ...

BrandMAX preview: De Swaan Arons on why globalisation is media and marketing's big challenge

names in global marketing and communications, brought together by Media Week and the Haymarket Brand ... , co-founder and Chairman of Effective Brands, talks about media and globalisation, prior to his global ... -paced, all converging and slightly overwhelming. When I look at the CMOs and senior global marketers we work ...

Vevo bolsters UK commercial team

-Bowen joins from Carat Global, where he held the position of business director, working on the Nokia account ...

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