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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football ... videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website. Paul Sylvester, Absolute Radio's head of presentation, said: "Our partnership with Currys and PC World ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

as its global agency. ... century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index, the financial spread betting provider, has appointed Arena Media to handle its global ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

Mindshare is believed to have retained the US portion of Unilever's £3bn global media ... account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

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