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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

, the brand 'listens' to its fans when selecting artists. The idea behind the Facebook giveaway was to give ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

By Matthew Chapman, 16 May 12, 09:34

be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

By Maisie McCabe, 04 May 12, 08:48

Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for liste...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom ... Starbucks has earned its reputation as a digitally focused business adept at deploying cutting-edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its personalisation drive and stronger lattes: the giveaway. Anyone who visited the coffee chain on the morning ...

Martin Sorrell gets in touch with his softer side with Valley Girl Show

By Staff, 11 April 12, 12:18

In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk". In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign ...

Reebok partners with PeerIndex for social giveaway

By Loulla-Mae Eleftheriou-Smith, 10 April 12, 11:53

Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook...

Multitrip.com in tie-up with Real Radio

By Nick Batten, 10 April 12, 10:18

as sponsor credits, Real Radio will include in-show features and holiday giveaways promoting Multitrip ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

" online , by offering them giveaways and discounts in return for promotion and data. Follow Sarah ...

Duracell to give Bunny mascot a voice after 39 years

By Matthew Chapman, 02 April 12, 12:59

Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways. Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April ...

PepsiCo breakfast brands seek digital shop

By Anne Cassidy, 29 March 12, 11:20

The food giant has contacted agencies inviting them to pitch for the business. The brief will also cover social media activity. Recent digital work for Tropicana has included a giveaway of 1,000 litre-cartons of the juice on its Facebook page, which pre-empted an artificial sunrise installation in London s Trafalgar ...

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