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My Media Week: Ellie Edwards

, which highlights the fact that the general public need to be better educated as to the benefits ...

Hub Digital Networks launches into digital out of home sector

will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ... ." The business is also working in a consultancy capacity with washroom digital media specialist Captive Media ...

Look launches 'Look What I'm Wearing'

by user generated content.

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

with at least once, with some users going back to engage with a tweet again. Overall the campaign generated 2 ...

Google profit surges as UK revenues rise 19%

with generally accepted accounting practices, Google reports its revenues on a gross basis, including traffic ...

Yahoo chief calls for 'tenacious sales execution'

with users and generate the best, measurable ROI on their adspend." Parcot, who has been vice ...

Zeebox plots first screen integration with TV manufacturers

and partnerships at Orange / France Telecom, said social TV activity generated "a lot of data". He said ...

Telegraph wins IAB's first Future Format award

The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers. According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ...

Twitter targets small businesses with self-service ads

The platform is going live in the US first, as the microblogging site moves to target small and medium businesses to generate fresh revenue streams. Later today (17 February), American Express ... . Last year, Twitter generated ad revenue of around $140m ( 89m), according to research company eMarketer ...

Facebook 'likely to roll out mobile ads in weeks'

on the horizon, which could see Facebook valued at $100bn, the company is looking a new ways of generating ...

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