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Media360: The Week's commercial leader talks about adapting to the iPad
sponsorship deals and 185,000 downloads in the US, The Week's app is said to be on course to generate more ...
Telegraph wins IAB's first Future Format award
The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers. According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ...
VIDEO: Public reaction to The Sun on Sunday
Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper. While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being ...
Absolute Radio sets date for targeted ads in streaming
, general manager, Xbox Live, Europe, the Middle East and Africa at Microsoft; Dave Gorman, the comedian ...
PBS appoints Channel 4 for ad sales
on the Virgin Media platform. Richard Kingsbury, general manager of PBS UK, said: "In the States, PBS is well ...
Maurice Levy: 'Digital is the name of the game tomorrow'
and software firm Wireless Generation. Other speakers attending the inaugural event included Facebook s Mark ...
Hunt calls on comms industry to help shape government policy
added. The consultation is open until 30 June and the results, together with other work from ...
IPC claims Nuts readers no longer 'lads'
generation of young men who live by a more "individual interpretation of masculinity than their predecessors". ...
British TV will host product placement in 2011
by commercial broadcasters. The anticipated green light comes little more than a year after a consultation ... the next five years, and generate as much as 200m a year. TV sponsorship deals are currently worth around ...
PPA launches Future of Publishing resource
!, James Tye, chief executive of Dennis Publishing and Albert Read, general manager of Cond Nast ... satisfactory way for the same price." Albert Read, general manager at Cond Nast, said that despite ...
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