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FT to expand video content after studio investment
The investment in the London-based studio is the FT s latest move away from its reliance on print media. Richard Edgar, the FT s head of video, is overseeing the project. The facility which has ... are among the options for which the FT could use the TV studios. The studio also has connectivity ...
Financial Times targets businesses with new campaign
The Financial Times is rolling out a global corporate marketing campaign to promote the FT ... that an FT subscription is an invaluable addition any business. The ads, which introduce the strapline ... in Financial Times campaign , which was created by DDB in 2007. Caroline Halliwell, FT director of brand ... a subscription but, instead, can we afford not to have one? " The FT erected its first paywall ...
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