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City AM targets wealthy readers with luxury supplements
,000 compared to 62,000 for FT readers, according to YouGov research conducted in May. In July the paper ...
Ad recognition app to feature in FT super-yacht campaign
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
FT Weekend extends Jazz FM deal
weekend. The 'FT Weekend Breakfast Show' will broadcast on Saturday and Sundays from 7am to 10am and in addition to jazz, soul and blues music, Caroline Daniel, editor of FT Weekend, will provide her view ... 2008 with the FT Weekend as an official media partner and sponsor of the 'FT Weekend Breakfast Show ...
Financial Times targets businesses with new campaign
The Financial Times is rolling out a global corporate marketing campaign to promote the FT ... that an FT subscription is an invaluable addition any business. The ads, which introduce the strapline ... in Financial Times campaign , which was created by DDB in 2007. Caroline Halliwell, FT director of brand ... a subscription but, instead, can we afford not to have one? " The FT erected its first paywall ...
FT refuses to publish Amnesty ad attacking Shell
LONDON - The Financial Times has declined to publish an advert paid for by human rights group Amnesty that criticised oil company Shell.
Nokia, McDonald's and Virgin Trains to battle for 'most iconic digital poster' prize
such as HMV, Lloyds Pharmacy, BP, Whitbread, Guardian Media Group and the FT into digital out ...
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