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Ad recognition app to feature in FT super-yacht campaign
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition ... , and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
Financial Times unveils iPad app
The app, currently in beta, takes its navigational lead from the FT's website rather than ... users with a turning page replica of the paper, the app resembles a cleaner, stripped-down version of FT ... physical, scrolling browsing method is used to access the different sections. The FT has had a ...
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