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Initiative hires Eric Bader as worldwide chief strategy officer
LONDON - Initiative has hired former MediaVest digital chief Eric Bader for the newly created role ... Bader joins Initiative from mobile marketing agency BrandInHand, where he was president ... , and will be based in New York. Bader will drive strategy, planning and insight across the network, and support ... director of performance, to drive strategic planning, digital and performance. Bader was the managing ...
Initiative wins Iberostar hotels group global media
partner for us. Earlier this month, Initiative hired former MediaVest digital chief Eric Bader ...
Gold Radio signs sport and finance news deal
of strategy entertainment at GCap and Erica Doutty, Spice strategy manager at GCap, with Jonny Gould, managing ...
Off the fence - Is thelondonpaper better than London Lite?
YES: ERICA DONNELLY, Media executive, MPG - Thelondonpaper is truly London-focused and celebrates all that is good about the city. It has a clean layout and articles with just the right depth for an afternoon freesheet. The magazine feel, reader interaction, younger editorial slant and amusing spins ...
Neil Allen departs Starcom MediaVest Group
His responsibilities will be assumed by trading operations director Erica Taylor. Taylor will keep her job title of trading operations director and her responsibilities as the agency lead for barter. She will continue to report to John Davidson, head of trading at Starcom MediaVest Group ...
Local radio
will still retain localness through breakfast and drive-time shows. - Erica Taylor, group buying director ...
Digital outdoor ad revenues up by 49% during past year
to predict a rise of about 7% across the sector. Erica Taylor, head of outdoor at Starcom, said: If you ...
Off the fence - Should Carlton Screen Advertising be able to buyPearl & Dean?
being developed. NO: Erica Taylor, group buying director, Starcom - Carlton has "prior", which ...
Cinema ad spend up as retail and online boost presence
. Erica Taylor, head of cinema at Starcom, paid tribute to the sales houses involved. She said ...
Cinema ad spend up as retail and online boost presence
." Erica Taylor, head of cinema at Starcom, paid tribute to the sales houses involved. She said: "The ...
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