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Trinity Mirror rolls out call to action online ads

Mirror's portfolio includes the Daily Record, Birmingham Mail, Liverpool Echo, and Wales Online. Guy ... most people ignore online ads. It offers an alternative to interruptive ad formats that spoil user ...

London Evening Standard e-auction misses target with advertisers

has failed to attract a single bid in the newspaper’s much-trumpeted e-auction. ... The London Evening Standard s e-auction kicked off this week with an overall reserve price of 3 ... . The Evening Standard has been widely applauded for introducing an e-auction, which has previously been used in outdoor media, to newspapers. The paper believed it would be able to drive up commercial revenues by e ...

Online ad spend to surpass £100 per user in 2012

The amount of money spent on internet advertising per UK adult user is set to rise above £100 this year, according to the latest forecast from GroupM.

Turner Broadcasting launches online virtual world

Turner Broadcasting, which owns the Cartoon Network TV channel, has launched an online virtual ... an extensive online and on-air marketing campaign to support Toonix's EMEA debut. Advertising ...

UKOM ditches Nielsen for comScore to handle online measurement

UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its ... to handle the national online metrics in Holland and Spain. Established in February 2010 to provide a common, credible measure for advertisers online, the initial three year contract with Nielsen was hotly ... on requirements for the years ahead. Industry backers, including bodies, the Association of Online Publishers ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks ... Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole ... ":"#cc3828"},"1":{"color":"#5782c2"},"2":{"color":"#a0ce67"},"3":{"color":"#e8e62a"},"4":{"color":"#e26726 ... ":"#467336"},"10":{"color":"#97c6ea"},"11":{"color":"#ecbab5"},"12":{"color":"#e98951"}},"reverseCategories ...

Mirror Online hit by 30% fall in users despite relaunch

Mirror Online has been hit with a 30% fall in total monthly users in February, despite a high ... Mirror Online's total monthly user numbers fell from 19,092,360 to 13,117,464 between January ... Online played down the fall, saying that it was a result of the "rewiring" of millions of URLs, which ... months. Publisher Trinity Mirror is gearing up for a raft of paid-for digital newspaper e ...

Trinity Mirror to launch paid-for newspaper e-editions

in printing costs and has announced the launch a raft of paid-for digital newspaper e-editions and mobile ... tablet e-editions for The Daily Mirror and Daily Record, which chief executive Sly Bailey said would ... revenues fell by 1.9% on the year. But the group will be hoping that the overhaul of Mirror Online ...

Adap.tv automates upfront online video ad buying

Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future UK video ad inventory with new offering Upfront Marketplace.

ITV profits rise 14.3% as production and online revenues grow

and online businesses sent revenues up 4% to £2.1bn. ... In its preliminary results for 2011 ITV said broadcasting and online revenues were 1.82bn ... overall and "broadly flat" in April. ITV's online revenues were 34m, an increase of 21% year on year ... 44% year on year. Crozier said growth in online revenues was held back by an inherited deal ...

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