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Lexus to sponsor City AM awards
that fits naturally with this audience". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Channel 4 looks to Dubai after securing four-year horseracing deal
million higher than 2010, according to Racing UK. Follow Daniel Farey-Jones on Twitter ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
Brand-funded game publisher hires head of sales
Kingston as marketing manager with responsibility for all digital marketing. Follow Daniel Farey-Jones ...
Dave and Absolute Radio back comedy award
Daniel Farey-Jones on Twitter @danfareyjones ...
Channel 4 in 'multimillion' pound data and CRM investment
Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers.
TalkSport nets O2 for Rugby World Cup
TalkSport has struck a mid six-figure deal with telecoms brand O2 around its exclusive coverage of the Rugby World Cup in September and October.
Absolute Radio nets four sponsorship deals
Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.
Product placement makes Dolce Gusto top brand on screen time
Nestle's Dolce Gusto's 'This Morning' paid-for product placement received more screen time than other brands that got conventional prop placement during selected UK programming in May, according to re...
Alfa Romeo to be I Am Playr's car of choice
Alfa Romeo has signed up to feature in social game 'I Am Playr' as a sponsor of the fictional football club River Park, in a deal brokered by Maxus.
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- £25000 per annum + comm., Crawley
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