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SAS moves into real-time bidding arena

, display or other digital media, will be critical for publishers as the digital ad market continues ... , said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...

Nick Ellsom leaves PHD for OMG's Annalect

Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division ... was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... will lead the agency's digital offering across its entire client base, alongside head of digital strategy Steve Taylor, who joined from CMW in November . Perry's previous role at PHD was as head of digital ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance and pooling their audience data, saying he believed "quite a few trading desks" would welcome a more ... of its 300-400 employees in digital. Both men were speaking at a panel session on 'Dealing in Data ...

Channel 4 in 'multimillion' pound data and CRM investment

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... shifts to digital platforms where feedback on habits can easily be gathered. In May, Abraham said: "We ...

Heineken and i launch co-branded app

to the bespoke tailored digital version of i from one of the hub sites. The app's home page design ... smartphone, tablet and laptops users within Heineken outlets. Scott Moorhead, digital trading director ... addition of a digital news service is an exciting strategic step designed to keep adding value ...

Yell profits drop as print revenues fall 18%

digital media of 9.4% year on year to 457m. Despite digital growth slowing in the final quarter of the year to 7%, the company said digital now accounted for 24.3% of group revenue, up from 19 ... have continued to make good progress with our digital media offering, bringing new products ...

Reader's Digest UK launches direct marketing venture

to major brands who want to reach the public through both digital and traditional direct marketing channels ...

MAGAZINE ABCs: Tesco swells customer magazines circulation

said the ABCs demonstrated the strength of the sector and drew attention to the industry's digital ... matched in the digital sphere with a huge percentage of these publications forming part of integrated ...

Economist continues iconic poster work

that will include digital executions, an online widget and direct marketing collateral. A sampler issue will also ...

VW releases customer magazine on iPad

, which it is dubbing DAS (Digital Automotive Space). ... is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity ... products in a new digital dimension, creating a global experience." ...

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