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Strategy Verdict - Microsoft/Piczo

new Microsoft Digital Advertising Solutions' strategy to broaden its overall offering to advertisers and provide access to additional target audiences across multiple consumer, digital and lifestyle touch points ...

Strategy Verdict - YouTube

The BBC has a fine heritage in the digital world - its website has widely been acknowledged as one of the best available. Constantly looking for ways to improve the user s experience, with applications such as iPlayer, it has proven its commitment to getting its content out to the widest pos- sible audience ...

Media on Trial - GQ TV

Website: GQ TV (gqmagazine.co.uk/video)

Strategy verdict - BT Vision

people who do not currently pay for TV, or steal customers from the other digital platforms. Given ... digital box will be hardest to convert, as they are either the least sophisticated parts of the market ...

IRELAND - DIGITAL: Ireland plays digital catch-up

Ireland's digital media industry is about three years behind the UK, hampered by the recession ... After a slow start, digital marketing began to take off in Ireland in mid-2006. Increasing broadband penetration, ever-more confident users and a passion for social networking mean Ireland's digital media sector is fast catching up with the UK. However, many observers believe the Irish digital ...

Digital win for Capital

Digital win for Capital ... Capital Radio has been awarded the South Wales local digital licence covering Cardiff and Newport. Capital Radio Digital, a wholly owned susbidiary of Capita Radio, was the sole applicant for the licence which will broadcast to 800,000 adults. It is the first digital licence Capital Radio has won on its own ...

Digital channels struggle

Digital channels struggle ... By Deborah Bonello Two more digital channels have hit problems this week. Channel Health, the digital TV channel available on Sky Digital and NTL, has ceased broadcasting and the greyhound racing channel Gobarkingmad is denying speculation that it is going under following technical ...

Digital costs hit GWR

Digital costs hit GWR ... Radio group GWR yesterday announced a 24% fall in profits for the first half of the year to £6.9 million. Chief executive Ralph Bernard said that the drop in profits was due to a £3.1 million investment in the web and digital radio and that underlying profits on existing radio businesses showed a 24 ...

Digital TV - the Future?

Digital TV - the Future? ... SkyDigital has 5.1 million subscribers (70% of the UK digital market) - a critical mass of users ... . Currently, there are 1.3 million digital cable homes - made up of 850,000 NTL homes and 540,000 Telewest homes. NTL plans to convert 1.25 million homes to digital by 2002, a target which will probably drive ...

Digital media 'the future'

Digital media 'the future' ... consumers are empowered by digital technology and only get what they want." Naughton was referring ... in the television industry had the necessary insight and understanding of the growing digital technologies to make ...

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