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Think BR: Launching Newsworks
This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... market, the titles are now operating across a range of different media platforms - online, mobile, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...
Nivea signs Euro 96 team mates for skincare push
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
The Sun plans Euros and Olympics assault
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...
Heathrow creates 'royal runway' for Diamond Jubilee
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Are you suffering from a digital eating disorder?
, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... , but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...
Toyota launches digital teaser campaign for its latest sports car
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Conde Nast offers advertisers tablet metrics
and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... with our magazines in print and online, to complement digital analytics. The results of a Glamour ...
Everything Everywhere and Stagecoach trial mobile contactless fares
marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
, managing director at The Mail on Sunday; David Wilding, planning director at PHD; Tom Dunn, digital ...
NBA gets serious about cracking UK
of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...
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