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General Motors confirms it is 'reassessing' Facebook ad spend
stepped up its charm offensive on agencies and marketers in attempts to attract more spend to the site ...
MEC celebrates the first 10 years as industry 'perverts'
at the top amidst ongoing evolution. The media landscape has shifted immeasurably since 2002, with digital ... not supposed to win Marketing Agency of the Year for three years straight - but we have. In short it s about ... we re aiming for. The challenges are very clear, creating value in a market that often wants ...
Look launches 'Look What I'm Wearing'
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ... .co.uk, said: "Look What I m Wearing will enrich Look s digital experience and sits perfectly with our ethos ... numbers to look.co.uk as it becomes the must-visit digital style destination." ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
of conditions to deal with and the market took a more negative viewpoint on performance than has been born out ... in 2011, down 1.9% against a market Channel 4 said was up 2.2%. Channel 4's estimate of the market rise ... share of the TV ad market was still the best metric to use when judging the performance of a TV ad sales ...
Channel 4 advertising feels loss of Big Brother
for The Inbetweeners and double-digit growth in so-called 'future media revenues'. ... .4 million, propelled by the 2.2% growth in the wider TV market. Channel 4 chairman, Lord Burns, called ...
The Sun on Sunday claims "success" despite tumbling sales
Since T he Sun launched its seventh day edition on 26 February , dubbed by the publisher as "the biggest newspaper launch in 30 years", it has been the biggest-selling newspaper in the market. The Sun on Sunday achieved an average circulation of more than 2.4m in its first full month (March 2012), outselling ...
Resident Evil 6 to sponsor 'The Walking Dead'
5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity. ... on digital channel 5*. The sponsorship idents were made by Channel 5's in-house team. The deal ... to Capcom." Resident Evil 6 will be released in the next few weeks. Capcom has traditionally used digital ...
Eye releases study on neuro effects of outdoor media
study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... are better for conveying detail rather than larger ones. According to Neuro Imaging, dynamic digital copy ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ...
MediaCom Edinburgh wins charity media account
more ex-servicemen and women in need." Sarah McNaught, marketing manager of Erskine, said ...
Yahoo's chief executive Scott Thompson resigns after 5 months
stepped down from the board immediately. The embattled digital company has also named Fred Amoroso ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
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