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Large-scale NFC ads trial gets 3,000 people to interact
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...
DMGT'S national and regional titles axe nearly 600 jobs
print advertising revenues and the cost of promotional activity across its digital business ... that Mail Online the market-leading national newspaper website continues to perform strongly ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m ...
Future plans new launch as iPad sales hit £3m
had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
media technologies and will be a "big" hit in the media market, while data will play an increasingly ... believes will be successful in the market. In particular, Fletcher focused on Zeebox, an app which ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...
RAJAR Q1 2012: Views from the radio advertising buyers
digital switchover and the Capital network. ... , commercial radio lost share against the BBC, and although many individual digital stations increased ... buyer, UM London "The commercial market remains buoyant with notable performances across ... ; TalkSport remains strong in the market; and a solid performance from the GMG brands. "Although 90 ...
RAJAR Q1 2012: Reactions from the station owners
.4% to 19.1% , many of the digital-only stations achieved record reaches and Jazz FM put on a strong ... , but the growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported double-digit increases in many areas of digital listening mobile listenership is up 24% on the year, which is a very ...
RAJAR Q1 2012: DAB and internet at listening-hours high
with DTV s steady performance, the growth helped overall digital listening to new highs in weekly reach (45.1%) and share of listening (29.2%). Digital Radio UK, the cross-industry body tasked with promoting digital radio listening and ensuring the industry meets the criteria for digital switchover, predicted further ...
RAJAR Q1 2012: National commercial radio results in full
Click table icon below. Figures are sourced from audience measurement body Rajar. Note: (D) Digital-only stations (Q) Based on quarterly survey period (H) Based on six-monthly survey period ...
Eye releases study on neuro effects of outdoor media
study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... are better for conveying detail rather than larger ones. According to Neuro Imaging, dynamic digital copy ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ...
NEWSPAPER ABCs: The i stalls after seven-month stellar run
The i reported a circulation of 271,648 in April, down 0.78% on the previous month. The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers. The Easter period also appeared to impact the rest of the newspaper market. The mid-market ...
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