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The Economist develops ad network Ideas People
and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
SAS moves into real-time bidding arena
, display or other digital media, will be critical for publishers as the digital ad market continues ... , in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS, said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...
Nick Ellsom leaves PHD for OMG's Annalect
Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division ... was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... years as trading and operations director at Annalect s markets division, returns to PHD in March. She will lead the agency's digital offering across its entire client base, alongside head of digital strategy ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK.
AOP SUMMIT 2011: Data traders express desire for common frameworks
Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance ... who are in the market for iPad at a certain moment and the whole premise of programmed media buying ... of its 300-400 employees in digital. Both men were speaking at a panel session on 'Dealing in Data ...
Emap picks data specialist as chief executive
on to become global product leader at Experian Marketing Services. Irina Hemmers, chairman of Emap and a ...
Channel 4 in 'multimillion' pound data and CRM investment
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... marketing specialist Dunnhumby and joins from ClearCell. All the new appointments form part of the team ... shifts to digital platforms where feedback on habits can easily be gathered. In May, Abraham said: "We ...
Mail on Sunday targets NotW readers with major DM push
the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers. Other rival mid-market titles, such as the Daily Star ...
Heineken and i launch co-branded app
to the bespoke tailored digital version of i from one of the hub sites. The app's home page design ... smartphone, tablet and laptops users within Heineken outlets. Scott Moorhead, digital trading director ... addition of a digital news service is an exciting strategic step designed to keep adding value ...
Yell profits drop as print revenues fall 18%
digital media of 9.4% year on year to 457m. Despite digital growth slowing in the final quarter of the year to 7%, the company said digital now accounted for 24.3% of group revenue, up from 19 ... -generation. Mike Pocock, chief executive of Yell Group, said: "In the face of ongoing tough market conditions, we ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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