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The Economist develops ad network Ideas People

By Daniel Farey-Jones, 18 May 12, 10:15

and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... at Applebee's in Borough Market, and the weekend begins. ...

Hub Digital Networks launches into digital out of home sector

By Nick Batten, 16 May 12, 10:40

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... and sells digital signage networks in petrol station forecourts, convenience, travel and health environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ...

Look launches 'Look What I'm Wearing'

By Nick Batten, 14 May 12, 04:00

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ... .co.uk, said: "Look What I m Wearing will enrich Look s digital experience and sits perfectly with our ethos ... numbers to look.co.uk as it becomes the must-visit digital style destination." ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

By Sarah Shearman, 04 May 12, 12:05

" with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ...

Facebook to broadcast more sport through Perform deal

By Sarah Shearman, 27 April 12, 11:46

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than

LinkedIn steps up mobile strategy with iPad launch

By Sarah Shearman, 26 April 12, 11:28

, LinkedIn is working towards attracting greater marketing spend to the service by promoting ...

Eric Newnham invests in Blis Media

By Nick Batten, 23 April 12, 11:57

market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...

Google improves reporting for video campaigns in AdWords

By Daniel Farey-Jones, 23 April 12, 05:01

campaign. Alexander Sandover, head of digital and e-commerce at Twinings, said: "Our Twinings 'Gets You ...

Hiscox becomes first UK brand to use AdCastPlus platform

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 12:20

Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across ...

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