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Foxy Bingo signs up for second summer with Smooth and Real Radio
includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo's website and register to play. Mark Segal, finance and marketing director of Foxy Bingo, said: "This ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
of 15 large-format digital screens, so people can keep up to date with what is happening on the pitch ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital, the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... at Applebee's in Borough Market, and the weekend begins. ...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... and sells digital signage networks in petrol station forecourts, convenience, travel and health environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ...
Resident Evil 6 to sponsor 'The Walking Dead'
5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity. ... on digital channel 5*. The sponsorship idents were made by Channel 5's in-house team. The deal ... to Capcom." Resident Evil 6 will be released in the next few weeks. Capcom has traditionally used digital ...
Lexus to sponsor City AM awards
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... recognises those who have helped position The City of London at the centre of the world's financial markets ...
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...
ZenithOptimedia launches Live ROI positioning
to apply a rigorous and objective approach to improving the effects of marketing spend. The agency has evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased ... chief executive officer of ZenithOptimedia, said: "Consumers increasingly live their lives in a digital ...
Hiscox becomes first UK brand to use AdCastPlus platform
Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across ...
Jazz FM to drop spot ads for one-day tour operator promotion
nationally via DAB and Digital Satellite TV through Sky Digital and Freesat, and globally via www.jazzfm.com. ...
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