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Think BR: Launching Newsworks
market, the titles are now operating across a range of different media platforms - online, mobile ... elsewhere, possibly to social media. As ever, things are not quite as black and white. Yes, print circulations are (with some exceptions) showing decline but digital readership is growing. So the newsbrands ...
Absolute Radio nets Currys and PC World football deal
at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...
MediaCom partners with InMobi to develop mobile campaigns
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ... and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical ...
Nivea signs Euro 96 team mates for skincare push
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
The Sun plans Euros and Olympics assault
the strapline 'Original Social Media'. The campaign will run across a number of print titles. The five ... , online, and across social media networks. Painter said: "The Sun continues to fuel more conversations up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
Are you suffering from a digital eating disorder?
plate of food placed before him, before frantically uploading them to multiple social-media platforms ... , or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ...
Toyota launches digital teaser campaign for its latest sports car
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Conde Nast offers advertisers tablet metrics
of the digital and social media behaviour of the younger female Glamour audience. Follow Nick Batten ... and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair ... The project, which aims to highlight the hottest young talent in the commercial media sector ... , managing director at The Mail on Sunday; David Wilding, planning director at PHD; Tom Dunn, digital strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media; Clare Rush, joint ...
NBA gets serious about cracking UK
and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...
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