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Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

DMGT'S national and regional titles axe nearly 600 jobs

A N Media which publishes the Daily Mail, The Mail on Sunday, free title Metro and regional ... print advertising revenues and the cost of promotional activity across its digital business ... . Overall, headcount at A N Media was reduced by 593, to 6,280, in the period. It is unclear which roles ...

Future plans new launch as iPad sales hit £3m

had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made ... IPC Media. The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

media technologies and will be a "big" hit in the media market, while data will play an increasingly ... was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity ... -focused media world? and "What client categories can benefit from increasing advertising through more relevance ... in the media landscape, Fletcher advised that media executives did not want to be swamped with data ...

RAJAR Q1 2012: Views from the radio advertising buyers

digital switchover and the Capital network. ... Today's audience measurement figures from Rajar showed record results at many media owners. The weekly reach of Absolute Radio, GMG Radio's Smooth, Bauer Media's Kiss and Global Radio's Capital network ... , commercial radio lost share against the BBC, and although many individual digital stations increased ...

RAJAR Q1 2012: Reactions from the station owners

Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio's Clive Dickens, UTV's Scott ... in via a digital platform." Steve Parkinson, managing director, London radio, Bauer Media ... .4% to 19.1% , many of the digital-only stations achieved record reaches and Jazz FM put on a strong ... , but the growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported double-digit ...

RAJAR Q1 2012: DAB and internet at listening-hours high

with DTV s steady performance, the growth helped overall digital listening to new highs in weekly reach (45.1%) and share of listening (29.2%). Digital Radio UK, the cross-industry body tasked with promoting digital radio listening and ensuring the industry meets the criteria for digital switchover, predicted further ...

RAJAR Q1 2012: National commercial radio results in full

Click table icon below. Figures are sourced from audience measurement body Rajar. Note: (D) Digital-only stations (Q) Based on quarterly survey period (H) Based on six-monthly survey period ...

Eye releases study on neuro effects of outdoor media

study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... are better for conveying detail rather than larger ones. According to Neuro Imaging, dynamic digital copy ... that consumers will remember a brand s message long after they have left the airport and that digital formats ...

Newspapers are better suited to Saturdays

director, Tim Brooks, talked to Media Week about the trend almost two years ago . He said: "You have ...

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