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Foxy Bingo signs up for second summer with Smooth and Real Radio
includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...
Resident Evil 6 to sponsor 'The Walking Dead'
on digital channel 5*. The sponsorship idents were made by Channel 5's in-house team. The deal was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... to Capcom." Resident Evil 6 will be released in the next few weeks. Capcom has traditionally used digital ...
Tetley signs deal to sponsor Sunday family films on Channel 5
commissioned by creative agency Dare and the deal was negotiated by Publicis Groupe media agency MediaVest ...
Bauer Media partners Kraft for Philly in 5 campaign
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing ... . The creative for each of the campaigns was devised by Drum. Earlier this year Bauer Media supported Cadbury ... and digital." Follow Nick Batten on Twitter @NickBatten2 ...
Dan Tyers of Specific Media wins AdConnection challenge
development at Specific Media. ... of eight media owners to present an innovative media idea to the AdConnection team in just five minutes. AdConnection's team of account handlers scored each media owner on the quality of the idea and how it was communicated. Tyers' presentation focussed on Specific Media's new product 'Rome', an online advertising ...
GMG Radio to launch campaign for Real network
The outdoor and digital ad campaign, planned and bought by MediaCom North, starts on Monday 16 ... , and will feature the tagline, "Put a Real smile on your face". Digital display and video-on-demand ads ... to school, while digital 48 and six-sheets will use regularly updated content. Real Radio retained Clear ...
ITV signs up Bloo to sponsor 60-Minute Makeover
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
Telegraph Media Group in six-figure deal with Kia
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... at MPG Media Contacts, who brokered the deal, said the partnership offers innovation and an experience ...
Global's Classic FM in £1m deal with Nissan
Dig-S in 2011. Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...
Vodafone launches new Eurostar screens
digital outdoor screens at the Eurostar terminal at London St Pancras International. ... ". The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic ... . "The digital screens allow for multiple creative executions and work well with our playful campaign ... 's digital screens offer a powerful communications channel for clients to reach passengers during this key ...
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