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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

. That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

and sharing desired items replaced ownership as status symbol? Certainly, publishers have already noted ...

Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Healthcare: On the Agenda - Statins advised for the over-50s

25 May 12, 12:00

weakness and diabetes, these are outweighed by the benefits. The study was published online by The Lancet ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of publishing. Facebook has been working to improve measurement for brands on the site and recently ...

New business leagues (25 May 2012)

24 May 12, 10:52

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

DMGT'S national and regional titles axe nearly 600 jobs

By John Reynolds, 24 May 12, 09:38

A N Media which publishes the Daily Mail, The Mail on Sunday, free title Metro and regional titles including the Leicester Mercury reported a 3% fall in revenues in the six-month period. Adjusted operating profits in the period plummeted by 10m, equal to 24%, as the titles were hit by lower ...

Media ignore bulk of research reports, finds TLG

By Alec Mattinson, 24 May 12, 08:00

A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media. The Financial Times covered 15 per cent of the surveys and reports published by the top names in the UK ...

Top 50 Digital Consultancies

By John Owens, 24 May 12, 08:00

has published the table. And, as with last year, we publish this table with caveats. Although ...

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