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News International signs seven-figure deal with Global Radio
News International, publisher of The Sun and The Times, has signed a seven-figure partnership deal ... positions as the largest commercial radio group and the leading newspaper publisher in the UK." Follow ...
Vogue launches video ad campaign for December issue
and features slideshows and films from designers including Tom Ford and Armani. Stephen Quinn, publishing ...
City AM targets wealthy readers with luxury supplements
The first supplement will be published today (30 September) and features luxury watches. The next, called 'Suits and the City', will be published on 21 October, followed by a Christmas supplement. Harry Owen, commercial director at City AM, said: "We offer our advertisers a unique audience ...
Media Agenda: James Tye talks about making digital publishing profitable
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same
Tesco runs cinnamon-scented supplement in Daily Mirror
The deal was brokered by media agency Initiative, which claimed it was the first scented supplement to be published in the British press. The creative was undertaken by The Red Brick Road. The Tesco-owned advertorial carries four pages of scented ink among Easter-themed editorial, including ...
Absolute opts for iAds for Rock N Roll Football push
by advertising agency Albion. The campaign breaks as a report to be published by Enders Analysis this week ...
OK! Magazine launches subscription-only iPad app
, and all latest live stories updating as they are published. After the inclusive subscription, readers ...
Elle launches ad campaign for 25th anniversary
The covers feature a mix of models and designers from the fashion industry: Coco Rocha, Helena Christensen, John Galliano and Naomi Campbell as well as actress Kate Hudson. Group publisher of Elle, Rita Lewis, said the 25 th anniversary issue was a chance to "showcase all the work we have realised over ...
Essentials drops celebrities and models from cover
. IIka Schmitt, Essentials' publisher, said: "Celebrating our readers by putting them on the cover is a ...
Scotsman.com's recruitment site in £2m ad push
Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach
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