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The Economist develops ad network Ideas People
The Ideas People network is run by a business unit the magazine publisher launched two years ago ... part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... is our publisher list," he said. "To us the editorial proposition is the real filter to qualify ...
SAS moves into real-time bidding arena
to provide ad inventory optimisation to online publishers. ... , display or other digital media, will be critical for publishers as the digital ad market continues ... . "Publishers lack a solution to help them efficiently manage ad inventory. Advanced analytics will help ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance ... ' with Konrad Feldman, ceo and co-founder of Quantcast and Marcus Wilkinson, publishing director of IDG UK ... that the possibility of pooling data with other tech publishers was under consideration. ...
Emap picks data specialist as chief executive
Business to business publisher Emap International has appointed Duncan Painter, currently managing ... 2B and data companies and was the stand-out candidate for the role." Emap, which publishes ...
Mail on Sunday targets NotW readers with major DM push
The campaign kicks off next Monday (July 18) and the DMGT-owned paper will target homes across the country. The campaign marks one of the biggest in the Sunday title's history. It is thought the publisher is also considering other marketing activities, including above-the-line activity, as it looks ...
Yell profits drop as print revenues fall 18%
Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m
Reader's Digest UK launches direct marketing venture
The magazine publisher has launched the company to provide an end-to-end direct marketing solution for brands to promote their products. The new enterprise is headed by David Titmuss, chief executive ... launch, the company has created and delivered a direct mail campaign for DVD publisher 2entertain Ltd ...
Progressive Media launches customer publishing company
International media company Progressive has launched a contract publishing arm called Progressive ... on delivering contract publishing solutions across online and offline platforms in the UK and internationally ... , India and Australia. As well as publishing B2B magazines such as design title Blueprint and financial ... companies, said: "Progressive Customer Publishing will offer brands a truly cross-platform and international ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
. Both are published by Cedar. The quarterly magazine, launched in March, carries recipes and ideas ... issue ABC of 484,040 copies. Waitrose Kitchen, which published four issues in the first half of the year, registered 339,109 copies. Both magazines are published by John Brown. Customer publishing trade body APA ...
Gary Rhodes launches customer magazine
publishers MMC Media with the first issue available from August. ... also publishes customer magazines for clients such as Le Gavroche and Mercedes. ...
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