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The Economist develops ad network Ideas People

By Daniel Farey-Jones, 18 May 12, 10:15

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... is our publisher list," he said. "To us the editorial proposition is the real filter to qualify ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

. Econsultancy recently published that only 23% of users would opt into cookies a scary stat for our industry ...

Look launches 'Look What I'm Wearing'

By Nick Batten, 14 May 12, 04:00

and publish them in the next week's edition. The first selection will be published in Look magazine ... in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...

Hiscox becomes first UK brand to use AdCastPlus platform

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 12:20

and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said ... to the audience of theatre-goers at www.Whatsonstage.com , the first publisher to offer AdCastPlus formats ...

Vevo claims 23% user growth one year after launch

By Sarah Shearman, 05 April 12, 09:24

in published stories on Facebook since it integrated the service with Open Graph last October. Vevo has ...

Google blasts MPs' web screening proposal

By Sarah Shearman, 28 March 12, 09:11

Google was responding to a report published yesterday (27 March) by the joint Committee on Privacy and Injunctions. Google said in a statement: "Requiring search engines to screen the content of their web pages ... of publishing. Follow Sarah Shearman on Twitter @Shearmans ...

My Media Week: Marco Bertozzi

By Hayley Pinkerfield, 21 March 12, 03:15

expansion discussion as AODv rolls out into more European countries. Creating publisher uptake of this new ...

Trinity Mirror to launch Happli daily deals service

By Maisie McCabe and Sarah Shearman, 09 March 12, 11:30

National and regional newspaper publisher Trinity Mirror is squaring up to the likes of Groupon ... The publisher has launched a landing site for the service called Happli and is poised to roll ... that Trinity Mirror has been testing Happli regionally for more than six months and the publisher believes ... competitors. The publisher will be offering deals at both local and national level to bolster its ...

Metro to produce weekend editions during the Olympics

By Ed Owen, 08 March 12, 03:20

Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time ... news. Tablet editions will be published twice daily, seven days a week, and will include coverage ...

Future lanches iPad guide app hours after product unveiling

By Ed Owen, 08 March 12, 10:45

Future Publishing's Tap! and MacFormat brands have launched a guide to the new iPad, which

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