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Ray Winstone stars in cinema advertising promotion
house Pearl Dean. From January next year, DCM will account for around 80% of the market. ...
DCM snares prized Vue contract from Pearl & Dean
-year multimillion pound contract with the cinema chain Vue, currently represented by rival sales house Pearl & Dean. ... contract is worth about 20% of the total cinema market and accounted for almost half of Pearl Dean s revenue. From 1 January DCM will hold about 80% of the cinema ad sales market, with Pearl Dean having ... Screen Advertising until December 2008, accounted for 75% of the market in 2005. Pearl Dean ...
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- Sales Executive, AdMedia
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