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4th Screen Advertising to sell ads on Daily Mash mobile site

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... The partnership will bring 4 th Screen's rich-media ad formats, which include HTML5 formats and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ...

Telegraph's Barclay Brothers lead UK media's rich elite

The owners of The Telegraph Group, Sir David and Sir Frederick Barclay, are Britain's richest

NEWSPAPER ABCs: Mixed month for dailies as Indy nears 100,000 copy level

March proved a mixed bag for daily newspapers, according to the latest ABC data, as The Independent ... ,614,725 copies. In similar circumstances the Daily Mail added 0.4% to 1,952,524 copies. However, their rivals were hit by back-to-back monthly falls. The Daily Mirror dropped 1.7% in March to 1,083,938 copies after a 1.8% fall in February and the Daily Express fell 3.3% in March to 558,513 copies after a 1 ...

Real Radio partners Wowcher to launch daily deals service

listeners thanks to a new media partnership with daily deals business, Wowcher.co.uk. ... , hotel rooms, spas, beauty treatments, to consumer electronics and gifts. Competing daily deals ...

Trinity Mirror to launch Happli daily deals service

and LivingSocial with a new daily deals service, backed by a heavyweight ad campaign. ... campaign has been running online and in print since last week. Trinity Mirror's entry into the daily ... of the daily deals space last year. However last weeks its ads signalled that the social network giant still ...

Telegraph Media Group in six-figure deal with Kia

's readers to scratch off a latex advert on the back cover of The Telegraph Magazine. ... features under the headline "Finding the real...", written by Telegraph journalists and celebrities ... for this consumer campaign, refreshing the public's opinion of the brand and using The Telegraph s expertise to do ... , Kia Motors said the partnership with the Telegraph allows the brand to "tell a deeper story about ...

Telegraph wins IAB's first Future Format award

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win ... 13.5% growth in digital spend. The Telegraph won the award with Cascade, a multiplatform format ...

Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales

NEWSPAPER ABCs: Guardian is only daily riser in December

The Guardian was the only English national daily newspaper to report a month-on-month circulation ... fallers in December were The Sun, down 3.56% to 2,530,843 copies, Daily Star, down 3.56% to 616,498, and The Independent, which fell 6.51% to 119,551 copies. Of The Guardian's quality rivals, The Daily Telegraph ... -market, the Daily Express nudged down 1.14% to 596,415, while the Daily Mail fell just 0.34% to 1 ...

Daily Star apes Daily Mirror with 5p cover price lift

Richard Desmond's Daily Star is copying Sly Bailey's Daily Mirror by upping the cover price of its ... The Daily Star is increasing the cover price of its Saturday edition from 55p to 60p from this Saturday (January 7). This follows the Daily Mirror upping the cover price of its Saturday issue from 65p to 70p for the start of 2012. The respective prices of the weekday issues, Daily Mirror (45p ...

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