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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

. That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

The value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ... , finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ... and rigorously tested to ensure customers' ticket details and personal data will be protected and secure ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

and sharing desired items replaced ownership as status symbol? Certainly, publishers have already noted ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

both the conversion and the retention of customers. "This trial has resulted in real insight about ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

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