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The Economist develops ad network Ideas People
The Ideas People network is run by a business unit the magazine publisher launched two years ago ... part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... is our publisher list," he said. "To us the editorial proposition is the real filter to qualify ...
My Media Week: Ellie Edwards
. Econsultancy recently published that only 23% of users would opt into cookies a scary stat for our industry ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ...
Look launches 'Look What I'm Wearing'
and publish them in the next week's edition. The first selection will be published in Look magazine ... in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
Eric Newnham invests in Blis Media
are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Hiscox becomes first UK brand to use AdCastPlus platform
and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said ... to the audience of theatre-goers at www.Whatsonstage.com , the first publisher to offer AdCastPlus formats ...
Yahoo chief calls for 'tenacious sales execution'
advertising customers: listening to them and driving their needs into the products we develop. "Regional ...
Vevo claims 23% user growth one year after launch
in published stories on Facebook since it integrated the service with Open Graph last October. Vevo has ...
Google blasts MPs' web screening proposal
Google was responding to a report published yesterday (27 March) by the joint Committee on Privacy and Injunctions. Google said in a statement: "Requiring search engines to screen the content of their web pages ... of publishing. Follow Sarah Shearman on Twitter @Shearmans ...
BSkyB's The Cloud to provide Wi-Fi for London Overground
Media broadband and mobile customers, or on a pay-as-you-go-basis. BSkyB acquired The Cloud ... and also provides Sky broadband customers with access to 10,000 Wi-Fi hotspots across the UK. Follow ...
Facebook is a lower quality medium than TV, says marketing academic
're Coke it's them. That's half your customer base. And that's a big brand. All big brands have a skewed distribution like this, with the vast bulk of their customers down that end. "It reminds us why Coke ...
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