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Absolute Radio nets Currys and PC World football deal
). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ...
MediaCom partners with InMobi to develop mobile campaigns
The value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event ...
The Sun plans Euros and Olympics assault
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...
Conde Nast offers advertisers tablet metrics
The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ...
Arena Media nets global City Index account
City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...
Large-scale NFC ads trial gets 3,000 people to interact
both the conversion and the retention of customers. "This trial has resulted in real insight about ...
DMGT'S national and regional titles axe nearly 600 jobs
A N Media which publishes the Daily Mail, The Mail on Sunday, free title Metro and regional titles including the Leicester Mercury reported a 3% fall in revenues in the six-month period. Adjusted operating profits in the period plummeted by 10m, equal to 24%, as the titles were hit by lower ...
My Media World: Freddie Ossberg
with online publishing just don't stack up. If I could switch places with anyone in the media world ...
BSkyB to escape restrictions in pay-TV film market
In a major U-turn by the industry watchdog, the threat to BSkyB's position in the pay-TV film market has been lifted. The revised findings by the Competition Commission have been published today ... ." The Competition Commission is expected to publish its final findings in July. Follow John Reynolds on Twitter ...
RAB celebrates 20 years of championing commercial radio
publisher can testify, consumption is not a guarantee of media spend in itself. The commercial radio sector ...
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