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Channel 4 in 'multimillion' pound data and CRM investment
Channel 4 is to invest millions of pounds in building a database that will help the broadcaster ... to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... is recruiting for her replacement. Channel 4's heightened attention on data comes as viewing increasingly ...
Reader's Digest UK launches direct marketing venture
to major brands who want to reach the public through both digital and traditional direct marketing channels ...
US online advertising spend set to overtake all print and DM
the channels which generate the most qualified leads and most effective branding. "As they emerge from ...
Twix creates teatime appeal
packet of five teabags will be sent to their home. The campaign is a clear continuation of the tea ...
Shift of focus gives Currys spice
. As he flicks through the channels, he comes across a fitness programme featuring women exercising on a ...
Blyk partnership with Orange to signal end of free mobile credit model
." It is not clear at this stage if the partnership will lead to any jobs cuts. ...
Royal Mail targets advertisers and media agencies
, media planning strategies and case studies across all marketing channels to help companies maximise ...
Media Week Essay - Direct Marketing
recognise the role agencies play in channel development and know media owners must work with agencies ... for direct marketing, making sure all the strands of our strategy - from channel innovation through to agency ...
Channel 4 to close red button and mobile ad sales operations
LONDON - Channel 4 is closing the interactive and mobile parts of its advertising sales business ... From 31 December, 2008, Channel 4 will no longer offer interactive red button ads. It ceased ... to click through to additional content behind ads. A Channel 4 spokesperson said: "Over the past 12 months ... . Channel 4 currently produces a 20 minute rolling loop of short form TV content, broadcast across the major ...
Nuts TV links with MiCard for interactive loyalty card offer
they watch the lads' TV channel. Points are stored on the card's memory chip and converted into a digital ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
- Strategic Digital Account Director, Propel
- £45000 - £55000 per annum, West End
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